Towels made in Turkey are softer and more durable because it is the only country which does not use any bleach in the manufacturing process, including white towels. We insist on delivering the softest, most luxurious towels to each and every one of our customers. We intend on impressing you, your family, and your guests.
All Turkish towels are VAT dyed which means the dye is infused into the yarns under high pressure and high temperature for 6-12 hours depending upon the color. This limits any fading of even the brightest colors. Even white towels are dyed white, not bleach white. For maximum color retention and softness, do not use any bleach when washing these towels.
You will feel the softness immediately, and the towels will get softer after each washing. We use higher quality, more expensive cotton and process with less heat (a longer drying cycle), this increasing production costs, but we get to continually deliver the softest towels. And by using only Turkish cotton and double-stitching all the hems the durability is un-equaled. These towels should last you many years! We use only mercerized yarns - this prevents shrinking (no more bowing / hourglass effect at the edges of your towels).
In addition, the towels are made in an Oeko-Tex® and ISO 9001 mill. This means that all materials must be chemical and pesticide free and that the mill operated at the highest quality standards and is audited regularly. Email me and I will be happy to send you the certificates.
If for any reason, you would not give these 5 stars, please email and let me know.